The OFFER_REDEEMED notification fires when a customer redeems a subscription offer — either an introductory offer, a promotional offer, or an offer code. This event is key to measuring the effectiveness of your subscription acquisition and retention campaigns.
When does it fire?
This notification triggers when any type of subscription offer is redeemed:
- Introductory offers — free trials, pay-as-you-go, or pay-up-front offers for new subscribers
- Promotional offers — targeted offers for existing or lapsed subscribers
- Offer codes — redeemable codes distributed through marketing campaigns
- Win-back offers — offers specifically targeting churned subscribers
Payload highlights
The signed transaction info includes the offer type, the offer identifier, and the transaction details. This lets you track which specific offers are driving conversions.
How Yeethook helps
Yeethook formats offer redemption events to clearly show which offer was redeemed, the offer type, and the subscription product. This helps your marketing team measure campaign effectiveness in real-time.
Common use cases
- Measure conversion rates for different offer types and codes
- Track introductory offer uptake for new subscriber acquisition
- Monitor promotional offer redemption for retention campaigns
- Analyze win-back offer effectiveness for re-engagement